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"Starbucks CEO defends a cup of coffee costing $9He says the customers needs to just not think about it as a $9 cup of coffee, you’re paying for the “experience” of getting a Starbucks coffee“In some cases a $9 experience does feel like you're splurging, and then what that means is we have to make it worthwhile.”He says Starbucks customers “want to have a special experience and regardless of what your income level is, in some cases, a $9 experience does feel like you're splurging — well, this is a really affordable premium experience”How out of touch could a person possibly be…"
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