I read this on one of their websites:
"Think of it like crafting a fine wine. Just as vintners select grape varieties for specific traits, cannabis breeders choose their parent plants to achieve the perfect profile. This means experimenting with combinations, sometimes discarding entire lines if they don’t meet expectations. The labor and expertise involved in this selective breeding process contribute significantly to the final cost of seeds.
Moreover, successful breeding requires extensive knowledge of plant genetics. Breeders need to understand how certain traits are inherited and how they can manipulate these traits to produce a stable, high-quality strain. This genetic mastery doesn't come cheap, and it’s a big reason why marijuana seeds are priced as they are."
....give me a break. Two years ago these clowns were wearing tie-dyed T-shirts and still protesting a war that ended 60 years ago...now all the sudden they're "vintners"?